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Post-setup FAQs

Can I send bulk messages to users who haven’t subscribed?**​

No. WhatsApp’s policies strictly forbid sending messages to users who haven’t explicitly opted in. Doing so can lead to your quality rating being lowered from High to Medium to Low, leading to restrictions on your connected number, resulting in throttling in sending template messages for a period of time. Repeated abuse could also lead to your WhatsApp Business being banned permanently.

To stay compliant:

  • Manage opt-in via forms, checkboxes, or messages
  • Use only approved templates
  • Make sure your business is verified before bulk messaging

You can use Click-to-WhatsApp ads to get users to opt in by messaging first.

How can I increase my Daily WhatsApp messaging limit?**​

WhatsApp automatically increases your messaging limits based on how well your business performs. You start with a limit of messaging 1,000 unique users per day, and over time, WhatsApp may increase this to higher tiers like 10,000 or 100,000 users.

To increase your limits:

  • Maintain high message quality (few spam reports)
  • Encourage user engagement (replies, clicks)
  • Avoid sending irrelevant or unsolicited messages
  • Ensure proper opt-in processes

Track your messaging limit in your WhatsApp Business Manager.

How can I prevent my WhatsApp account from being marked as spam?**​

To maintain healthy messaging quality and to avoid spam, it is important to follow these key guidelines:

  • Send template messages only to recipients who have opted in
  • Use only approved message templates
  • Always include an opt-out in the footer messages
    → Preferably add a button:
    Footer > “Reply STOP to unsubscribe” button > “STOP PROMOTIONS”
  • Monitor your WhatsApp quality rating in Meta Business Manager
  • Send relevant, personalized, and non-spammy messages

Chakra helps track your engagement and block rates so you can maintain a good reputation.

Refer to this detailed list of messaging and template guidelines to ensure a healthy quality rating and avoid spam.