WhatsApp API General FAQs
What’s the difference between a “message” and a “conversation”?**
- Message A single interaction — like sending a text, image, or file.
- Conversation A 24-hour session where you can exchange unlimited messages with a user. WhatsApp charges businesses per conversation window, not per message.
Can I use the WhatsApp Business API with my regular WhatsApp Business app?**
WhatsApp has introduced a “coexistence” featurethat allows you to use both the Business API and the WhatsApp Business app on the same number.
What you get**
- Run automation, campaigns, unified Inbox via the API
- Continue to Chat manually with customers in the app