Skip to main content

WhatsApp API: Rejected Message Errors – Help Guide

WhatsApp may reject message delivery for many reasons. Common causes include:

  • Invalid phone numbers
  • Unapproved or mismatched message templates
  • Policy violations (e.g., too many marketing messages)
  • Recipient issues (phone offline, old app version, privacy policy not accepted)
  • Technical errors (wrong API parameters, authentication failures)

Below is a list of the most common “Rejected by WhatsApp” error codes, exact reasons, and actionable fixes.

Error CodeReasonSuggested Approach/ Solution
131026Message UndeliverableThe recipient has to accept WhatsApp T&Cs for service, register a WhatsApp account, or update the app version.
131042Business Eligibility Payment IssueVerify billing details and payment method in WhatsApp Manager to ensure the billing is set up properly. 
131049Meta did not deliver the messageThis may be due to the per-user marketing message limit (read more details here). Retry after a certain time period.
131056Pair rate limit hitWait and retry sending messages to the same recipient’s phone number. Sending messages to other phone numbers is not restricted.
131048Spam rate limit hitCheck the quality status in WhatsApp Manager and reduce message frequency.
131051Unsupported message typeCheck supported message types in WhatsApp documentation.
131052Media download errorIt is suggested that the user is requested to send the media file on a channel other than WhatsApp.