Skip to main content

Campaign Analytics

Campaigns have built in analytics and metrics to track progress.

Per step analytics​

Every step in a campaign has the following metrics

  • Completed - No. of leads that have completed this step
  • Schedueld - No. of leads that are scheduled for this step
    • You can view the scheduled steps, by clicking this metric and then clicking "View Scheduled Steps"
    • You can cancel the scheduled steps, by clicking this metric and then clicking "Cancel Scheduled Steps"
  • Processing - No. of leads for which this step is currently running
  • Error - No. of leads for which this step has errored out

Campaign Step Metrics

Summary Sidebar​

The summary sidebar gives you an overall summary for this campaign.

Steps per day This graph shows the number of steps have been executed in the last 30 days. A note on the step count - If a camapign has 3 steps, and 10 leads have gone through all the 3 steps, then it results in 30 steps

Steps

  • Completed - Total number of steps that have been completed
  • Scheduled - Total number of leads in scheduled state in any step
  • Error - Total number of steps that have errored out

Event Counts

  • Email Open - Number of emails opened
  • Email Click - Number of clicks originating from emails sent via campaigns
  • Email Reply - Number of replies against emails sent via campaigns
  • Email Bounces - Number of emails that have bounced during this campaign
  • WA Sent - Number of WhatsApp messages sent
  • WA Delivrd. - Percentage of WhatsApp messages that have been delivered to people's WhatsApp inbox
  • WA Read - Percentage of WhatsApp messages that have been read by people. Note if people do not have "send read receipts" feature turned on - their read event will not be tracked

Campaign Summary

Event Stats​

This section shows a drill down report of all event counts.

History​

This section shows the history of all steps executed against any lead