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Can I send bulk messages to users who haven’t subscribed?

No. WhatsApp’s policies strictly forbid sending messages to users who haven’t explicitly opted in. Doing so can lead to account suspension or a permanent ban from the WhatsApp Business API.

To stay compliant:

  • Collect opt-in via forms, checkboxes, or messages
  • Use only approved templates
  • Make sure your business is verified before bulk messaging

You can use Click-to-WhatsApp ads to get users to opt in by messaging you first.