Can I send bulk messages to users who haven’t subscribed?
No. WhatsApp’s policies strictly forbid sending messages to users who haven’t explicitly opted in. Doing so can lead to account suspension or a permanent ban from the WhatsApp Business API.
To stay compliant:
- Collect opt-in via forms, checkboxes, or messages
- Use only approved templates
- Make sure your business is verified before bulk messaging
You can use Click-to-WhatsApp ads to get users to opt in by messaging you first.