Session Message Vs Template Message
⚖️ Key Differences: Session vs. Template Messages
| Feature | Session Message | Template Message |
|---|---|---|
| Trigger | Customer-initiated | Business-initiated (after 24 hrs / first contact) |
| Approval Needed | ❌ No | ✅ Yes (via Facebook) |
| Cost | 💸 Free | 💰 Chargeable |
| Flexibility | 🎯 Fully customizable | 🔐 Fixed structure with placeholders |
| Limits | 🚫 No limit | 📊 Volume-based limits |
| Monitoring | ❌ No | ✅ Yes (template quality and spam reports) |
Use the right message type depending on your customer engagement strategy — keep it timely with session messages, and reach out proactively with well-crafted templates.